Cricket Nepal Digital Transformation
Cricket Nepal · Associate Project Manager
Led the full digital overhaul of Cricket Nepal's fan engagement ecosystem — a new web platform, mobile application, social media strategy, and supporting analytics infrastructure — earning back-to-back ICC Digital Fan Engagement Awards from the International Cricket Council.
Context
Cricket Nepal needed to grow its digital presence to match its ambitions in a competitive South Asian cricket landscape. The challenge was building a cohesive digital identity across web, mobile, and social — with consistent content pipelines, fan data tracking, and a mobile experience that worked for Nepali users on mid-range devices and variable connectivity.
Key Outcomes
- →340% social media growth across platforms
- →180% increase in website traffic
- →50,000+ mobile application downloads
- →ICC Digital Fan Engagement Award — 2023
- →ICC Digital Fan Engagement Award — 2024 (consecutive)